On September 22 KST, the Korean Business Research Institute announced the brand reputation rankings for individual K-Pop idols for the month of September.
The basis of the rankings are from the total brand reputation index that included the analysis of media coverage, consumer participation, communication, and community awareness indexes of 1,453 individual idols from the big data collected from August 22 to September 22.
The big data gathered for September is 129,208,295, a decrease of 16.01 percent from the big data of 153,833,116 gathered back in May.
BTS Jimin is the No. 1 Most Popular K-Pop Idol in September
Topping the brand reputation rankings for the month of September is BTS' Jimin! According to the Korean Business Research Institute, Jimin has a total brand reputation index of 6,294,959, with a media index of 973,672, a consumer participation index of 476,860, a communication index of 2,590,797, and a community index of 2,253,629.
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Compared to his brand reputation index of 7,217,872 back in May, Jimin's index for September saw a decrease of 12.79 percent since then.
Jimin's highest-ranking related terms were "communicate," "donate," and "impress," while his highest-ranking phrases for keyword analysis were "envoy," "ARMY," and "UN." In Jimin's ratio analysis, his positive ratio was analyzed to be 75.79 percent.
BLACKPINK Lisa, Kang Daniel, BTS V, and BLACKPINK Jennie are the Top 5 Most Popular K-Pop Idols in September
In second place on the individual brand reputation rankings is BLACKPINK's Thai member, Lisa, who has a total brand reputation index of 5,686,192, with a media index of 591,919, a consumer participation index of 287,101, a communication index of 1,727,494, and a community index of 3,079,678.
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Coming in at third place is former Wanna One member-turned-solo artist, Kang Daniel, who has a total brand reputation index of 4,583,331, with media index of 1,016,873, a consumer participation index of 1,073,816, a communication index of 1,233,231, and a community index of 1,259,412.
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Another BTS member taking the fourth place is V, whose total brand reputation index is 4,521,696, with a media index of 858,066, a consumer participation index of 408,604, a communication index of 1,539,064, and a community index of 1,715,963.
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South Korea's "It" girl and fellow BLACKPINK member, Jennie, also joined the Top 5 on the list. For the month of September, Jennie has a total brand reputation index is 4,374,333, with a media index of 389,918, a consumer participation index of 386,897, a communication index of 1,543,367, and a community index of 2,054,150.
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Here are the Top 30 of the September Individual Brand Reputation Rankings:
1. BTS Jimin
2. BLACKPINK Lisa
3. Kang Daniel
4. BTS V
5. BLACKPINK Jennie
6. ASTRO Cha Eun Woo
7. BTS Jungkook
8. BIGBANG G-Dragon
9. Super Junior Heechul
10. BTS Jin
11. Red Velvet Joy
12. BTS Suga
13. Girls' Generation Taeyeon
14. aespa Karina
15. aespa Winter
16. NCT Taeyong
17. BTS RM
18. NCT Doyoung
19. BLACKPINK Jisoo
20. BTS J-Hope
21. Girls' Generation Yuri
22. BLACKPINK Rosé
23. Girls' Generation YoonA
24. HOTSHOT Ha Sung Woon
25. Red Velvet Irene
26. NCT Lucas
27. aespa Giselle
28. NCT Jungwoo
29. Red Velvet Wendy
30. CNBLUE Jung Yong Hwa
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Written by Robyn Joan