Study Reveals BTS' Collaborations Have Greatly Boosted Brand Interest in Southeast Asia

BTS Butter
(Photo : Twitter: @bighit_music)

Because of BTS, brands are gaining more interest from consumers!

Keep on reading to know more.

Study Reveals BTS' Collaborations Have Greatly Boosted Brand Interest in Southeast Asia

iPrice Group, a Malaysia-based online aggregator that compares and catalogs products for simplified consumer shopping experience, recently shared a study on BTS and how brands collaborating with the group saw an increase in their brand interest.

According to an official from iPrice Group in an interview with The Korea Times on July 14, Wednesday, iPrice Group found that the Google searches for one of the brands that BTS had collaborated with saw an increase of up to 83 percent in Southeast Asia for a certain period because of BTS, after listing down six of the most notable brand collaborations the group had in the last three years.

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BTS Mcdonalds
(Photo : Twitter: @McDonalds)
BTS and McDonald's

For the past eight years since BTS' debut back in 2013, the group had collaborated with numerous brands, and the number of brands that they collaborate with has only increased thanks to their growing and booming popularity. Most recently, the seven-member group has collaborated with top brands such as FILA, Tokopedia, Coca-Cola, McDonald's, Samsung, and Louis Vuitton.

According to the study conducted by iPrice Group, the recent collaboration of BTS with Coca-Cola has earned the drink manufacturer an increase of 83 percent in their brand interest, as compared to the previous year of the same time period.

In addition, McDonald's, the fast-food giant that recently collaborated with BTS to release the "BTS Meal," saw an increase of 57 percent in their brand interest. While Louis Vuitton, who selected BTS as their global ambassadors earlier this year, has an increase of 44 percent.

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BTS - Louis Vuitton
(Photo : Instagram: @louisvuitton)
BTS and Louis Vuitton - Men's Fall-Winter 2021 Collection

Besides brand interest, Samsung also had an increase of 43 percent in their growth on a year-on-year basis after they released a special BTS edition of their Galaxy S20+ phone in July of last year.

Tokopedia, an Indonesian technology site specializing in e-commerce, also collaborated with BTS in 2020. In 2019, Tokopedia saw a decline in their brand interest. However, after BTS became their brand ambassador the following year, they were able to regain 32 percent in their brand interest.

The Most Popular Members of BTS in Southeast Asia Based on iPrice Group's Study

iPrice Group also included in their study the most popular members in BTS within Southeast Asia. According to their study, V is currently the most popular member in the region, taking up 26 percent of Southeast Asia's Google searches.

Following V is BTS' youngest member, Jungkook, who takes up 25 percent of the region's Google searches, while Jimin, the third most popular member, takes up 20 percent.

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Suga takes up 10 percent, Jin with nine percent, RM with six percent, and J-Hope with three percent.

Meanwhile, BTS recently featured in Louis Vuitton's Men's Fall-Winter 2021 Collection as they made their runway debut.

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Written by Robyn Joan

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